Immutable Law of Marketing #1 The Law of Leadership
Al Ries and Jack Trout wrote the book “The 22 Immutable Laws of Marketing. This book is more relevant today than it was back in 1994 when they wrote it. With all the social media platforms, websites and blogs, the amount of companies,and products have increased geometrically since this great book went to print 17 years ago.
As a student of, and practioner of sound and effective marketing strategies and techniques, I thought it would be important to cover these
There are laws of nature, so why shouldn’t there be laws of marketing
As Al Ries and Jack Trout—the world-renowned marketing consultants and
bestselling authors of Positioning—note, you can build an impressive
airplane, but it will never leave the ground if you ignore the laws of physics,
especially gravity. Why then, they ask, shouldn’t there also be laws of
marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of
twenty-two innovative rules for understanding and succeeding in the
international marketplace. Let’s take a look at Immutable Law #1
The Law of Leadership
When we think about a new business launch or a new product or service launch, we must first think about positioning through marketing.
The Law of Leadership teaches us that it is better to be first to than it is to be better. An example of this is Charles Lindberg. Charles was the first person to fly across the Atlantic Ocean solo. Does anyone know who the second person to do it was? It was Bert Hinkler, who did it faster, and consumed less fuel in his plane.
That example illustrates The Law of Leadership perfectly. Think of other examples of products or companies who were first but not necessarily better. Consumers remember the first to the dance in most cases. Not the best dancer.
Think in terms of how you can be first for your next product launch or business launch.
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